The alarm clock represents a large LCD display screen in a wooden frame. Its specific feature is that it can project time in either vertical or horizontal direction due to the auto-rotation. Users can choose the direction depending on their mood by installing the projector in any side they wish. Additionally, it is very convenient during night for the numbers are easily seen on wall.

Showing time is not the only possibility of this clock. Additionally, it shows the inside and outside temperature on the LCD display and predicts the weather for the next 24 hours.